Three steps to shooting down your readers’ objections(& assure they’ll never see daylight again):
(1) Make a bold (and true) promise:
“12 days after you start the program, you will have lost 15+ lbs of fat (NOT water)”
(2) And then use the following two magical words – or some variation of them:
“EVEN IF”
(3) …followed by a related objection that many of your readers have. So if the objection is that they’re really bad at following through with a commitment… sticking it through to the end… and so they’re worried they won’t actually CONTINUE with your program, then your bullet might look like this:
- 12 days after you start the program, you will have lost 15+ lbs of fat (NOT water)… even if you’re the sort of person who finds it nearly IMPOSSIBLE to stick with a new & serious commitment for more than 24 hours
Aim…
And…
Fire!
BANG!!!
…where did all the objections go??
You can do this in headlines too:
How to sing with Freddie Mercury-like clarity, power, and control… even if you have ZERO training, and you’re currently so bad that your own MOM laughs when she hears you sing!
Sneak some of those “objection headshots” into your next launch campaign.
And watch the objections FALL…
And the sales RISE.
