The very first assignment that my copy mentor gave me, when I was a young copy fledgling… was to read a book. And if you want to become a copywriter, but haven’t yet done anything to that end… you should read this book too. Before you read or do anything else.
It’s essentially the “Homer’s Iliad”… or the “Plato’s Republic”… of copywriting.
i.e…
It may be old.
But it’s 1,000X more “relevant” than almost any marketing or copywriting book that’s been written in the past 20 years.
It teaches the fundamental stuff.
The deep stuff.
The underlying pyschological principles stuff.
The eternal stuff that will be just as true and relevant 1,000 years from now.
If you haven’t read it yet…
Go order a copy of Claude Hopkin’s “Scientific Advertising” right now.
It’s like $5 on Amazon. Maybe less.
“Scientific Advertising” is THE place for ALL aspiring copywriters to start their journey.
Already read it?
It certainly wouldn’t hurt to read it again.
That’s all for today.
