Constraint always fuels creativity in counter-intuitive ways.
When you have little time, you tend to be more efficient.
When you have little money, you tend to stretch dollars very very far.
When you have little energy, you tend to get really good at focusing on the essentials.
So how can you use this to your advantage in copywriting?
As you’re practicing, and honing your craft…
Put arbitrary constraints on yourself:
Try to create 5 headlines with 4 words or less. Write a full page worth of copy in under 10 minutes. Write a page where you average 4 words per sentence.
When you put constraints on yourself…
Your creative genius kicks in. And will work wonders on your copy.
