You can heave a big sigh of relief. Because the trick that I’m about to reveal… for driving your email opens through the roof… is neither hypey, deceptive, nor manipulative(as many “tricks” for improving open rates tend to be…).
That’s why it’s so great.
The trick is to refer to something that’s globally trending in your subject line. And even better if the trending topic is NOT intuitively related to your product/business. Like if you write about copywriting… and you use “Bitcoin” in your subject line. Like I did in the headline for this post. Not intuitively connected. And so open rates will soar… because people will be curious about why *you* would be sending them an email about “Bitcoin,” or “Trump,” or “Brexit,” or whatever the trending topic may be at the time. And then… *click*
Just make sure the trend is really big… and that the vast majority of your readers actually know about it.
And also make sure that you meaningfully relate your email to whatever trending topic you choose. Or you’ll do more harm than good. (See my post about the terrible things that happen if you fail to “pay off” your subject lines) For good examples of trend-riding subject lines that actually get paid off in the email body… go sign up for Ben Settle’s email list. He does this kind of thinger masterfully.
And now that you’ve learned another piece of sage copywriting wisdom…
Go get ’em, Tiger!
