The “Stab & Twist” trick is when you make your case, and *could* ask for the same(and in some cases you *do* ask for the sale)… but instead of doing that and closing, you return to the main pain point one more time. And you stick the knife in, one more time. And twist it. And then end with a final pitch. This can turn good copy into great copy.
To illustrate…
Check out this email I wrote for affiliates of “MTTB” – a business education program that teaches other people how to do affiliate marketing(the “stab & twist” section is in red):
Subj: The Myth of the Entrepreneur
Serious question: do you believe in fairies? Or elves and ogres?
If I had to guess, I’d guess not.
What about entrepreneurs? Do they exist?
What if I told you that I don’t believe in the entrepreneur?
Well, I don’t.
In his book, “The STAR principle,” Richard Koch calls the entrepreneur a “myth.”
That’s to say, it doesn’t really exist.
Now, you might be thinking, “well hold on, I’m an entrepreneur!” Or maybe you aspire to be one…. or maybe you’ve been influenced by one. …so of course they exist!
Let me explain why I don’t believe in the entrepreneur.
Here’s what Koch says:
“The real myth of the entrepreneur is that there is always, or even usually, one key person in every new venture. Much more often, there are several people propelling a new business forward.”
Koch continues,
“Rather than talk of the ‘entrepreneur’ in a particular venture, we should speak of the ‘entrepreneurs’, or, if you like, the ‘collective entrepreneur’.”
The reason I don’t believe in the entrepreneur is because I believe in entrepreneurs. As Koch points out, it takes more than one superstar individual to start a successful business.
To think that there are some special people out there… who are so strong and smart and driven and attractive that they can single-handedly start wildly successful businesses…
That’s unrealistic thinking.
You know who else knows this is unrealistic thinking?
Matt Lloyd. Creator of MTTB. Matt’s business (which has now generated over $50,000,000) wasn’t able to truly take off until Matt brought a number of other people on board to help him out with the business.
He knows the need for more than one person in starting a business.
Which is why Matt designed MTTB so that it pairs you with the other people you need for success in starting your online business.
When you sign up for MTTB, you’re paired with:
-an experienced coach
-a team who will take your phone calls and make big-ticket sales for you(you make $1,000, $3,000 & $5,000 commissions)
-a large community of supportive peers
…thus explaining why normal people have been able to find such success with MTTB. (see: http://mattlloyd.tv/mobe-case-studies/ ) MTTB systematically surrounds you with the support you need from fellow entrepreneurs.
And you won’t be needing to give up any arms or legs to sign up for MTTB. It’s $49 to sign up.
If you don’t make one of those big commissions within 30 days, Matt will pay you 10 times your money back. So there’s no risk involved.
…but maybe you still believe in the lone entrepreneur. Maybe you think you are one—someone who is smarter, tougher, stronger than ‘all the rest’ who needed other people to start a successful business.
You’re welcome to try to find success alone.
But if, like me, you’ve stopped believing in the myth of the individual entrepreneur…
Join the entrepreneurs. Get started here:
==> http://m0be.com/[pap_affcode]/9d218fbb
See that?
I made my case.
I *could* have asked for the sale.
But instead…
I stick the knife in one last time. Stab. Twist. Mm…
